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ABOUT ME

I'm a business student and entrepreneur with a passion for creative marketing and a track record of results. I’ve founded and worked with multiple ventures across fashion, lifestyle, and food. Overseeing everything from product development to web design and marketing. With a background in business and a creative eye, I specialize in turning ideas into impactful visual experiences. I'm currently studying Business Management with a minor in Communications and Entrepreneurship at the University of Connecticut and continuing grow my marketing expertise and my portfolio of brands and clients.

HAILEY HOWELL

Turning Strategy Into Measurable Impact

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WEBSITES, SOCIAL MEDIA & BRAND DEVELOPMENT.

7+ Years

of entrepreneurial and web design experience.

125 Million

organic social media impressions generated.

$500k

generated in direct revenue.

350k

followers generated organically on social media platforms.

18k

email subscribers collected through marketing campaigns.

10.6M+

likes generated on brand social media platforms.

My Skillset

With expertise in web design, development, branding, and digital marketing. ​​I bring a hybrid of creative vision and technical execution. From building responsive websites and crafting cohesive brand identities to managing content strategies and designing high-converting campaigns, my skillset bridges design, strategy, and business. I’m fluent in tools like Shopify, WordPress, Figma, Adobe Creative Suite, Klaviyo, and Canva, and know how to use them to drive results.

Website Design & Development

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Social Media Management & Content Creation

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Marketing & Brand Development

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CREATIVE VISION WITH TECHNICAL EXECUTION

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A track record of real results.
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CONTENT STRATEGY BACKED BY RESULTS

With experience scaling accounts to over 350,000 followers and generating over 125 million impressions, I understand how to craft content that’s not just aesthetic but effective. I create content that drives engagement, builds brand identity, and converts followers into customers. From short-form video and viral hooks to branded visuals, captions, and strategic planning, I help businesses grow across platforms like TikTok, Instagram, and Pinterest. 

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BUILT TO IMPRESS.
DESIGNED TO CONVERT.

Backed by strategy, not just style. From SEO optimization to user flow and mobile responsiveness, my work enables businesses to increase traffic, boost engagement, and improve retention.

WEBSITE DESIGN & DEVELOPMENT

1 Million+ Website Visitors

Proven ability to drive high-volume traffic through strategic web design, SEO, and content marketing, generating over 1 million website visitors across a diverse range of projects.

7+ Years of experience

Backed by more than seven years of hands-on experience in web design, blending creativity and functionality to deliver visually compelling, user-friendly websites that align with business goals.

$500k+ In E-Commerce Revenue

Successfully launched and scaled multiple e-commerce brands, generating over $500,000 in online sales through conversion-optimized design, targeted digital campaigns, and strategic product positioning.

Over 40 websites Built

Designed and developed over 40 websites across various sectors including: construction, corporate, artist portfolios, fashion, lifestyle, food, and e-commerce, while tailoring each site to meet industry-specific needs and brand identity.

RECENT PROJECTS

August 2025

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Luxury E-Commerce Website

A womenswear brand focused on elevated, American-made essentials. I founded and designed the line, built the e-commerce experience, and led all branding, content, and marketing efforts. Generated $10,000 in sales in the first 3 months.

May 2025

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Virtual Bracelet Builder

A custom jewelry brand featuring an interactive Virtual Charm Builder. I created all brand materials, visuals, and packaging. As well as design and develop the e-commerce website and live-preview charm builder experience, and manage brands social media pages.

January 2025

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Online Coffee Brand

A functional coffee brand designed for focus and clarity, generating over $1,000 in sales in the first month I developed the visual identity, packaging, and E-Commerce site, led all influencer marketing efforts, and held in person activations to generate revenue and engage the brands community. 

GET IN TOUCH

Whether you're launching something new or leveling up your business, I bring the clarity, execution, and creative direction to help you build with confidence. Let’s create something purposeful, powerful, and built to last.

+1 (203)-640-4683

hailey.howell@uconn.edu

CT, USA.

HAILEYHOWELL

About

I am a business student, entrepreneur, and marketing strategist with a passion for building thoughtful, visually driven brands. With a track record of successful digital projects, I’ve founded and worked with multiple ventures across various industries to deliver visually driven work that delivers results.

Contact

hailey.howell@uconn.edu

Tel: +1 (203)-640-4683

Follow

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© 2025 by Hailey Howell.

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